SaaS growth’s relationship with SEO — Jeremy Moser // uSERP

Show Notes

• 03:02
  The state of link building in 2023

  Despite mixed signals from Google, the December 2022 link spam update highlights the increased importance of link building today. In 2023, effective link-building will involve a "quality over quantity" approach and obtaining mentions from reputable domains within your niche.
• 04:32
  The compounding benefits of links

  Links remain a foundational aspect of SEO, and their value extends beyond direct algorithmic impact. The additional benefits include referral traffic you can get from links directly and heightened brand awareness where you can get shared in articles via social, and newsletters.
• 06:34
  Effective link building strategies

  Content marketing pieces that provide valuable insights into an industry, such as unique studies, can attract a significant number of link shares. Also, engage in larger-scale content contributions by partnering with relevant brands for cross-promotion and content exchange opportunities.
• 10:29
  Strategic lead list building for effective link building campaigns

  SparkToro can be used to identify the websites your target audience reads and narrow down the list of potential targets. Additionally, by researching the topics journalists frequently, you can create campaigns that align with their interests and increase the success rates of outreach.
• 12:32
  The increasing difficulty of quality link building

  Open submission or directory-based platforms links are now mostly discounted by Google while traditional content syndication still has some potential. Earning valuable links from reputable domains that were previously difficult to reach now holds significant weight in search results.
• 14:23
  The significance of nofollow links

  Regular links without any tags tend to outperform nofollow links in terms of long-term impact. Nevertheless, nofollow links can still have value from a branding perspective as they contribute to branded mentions and can increase branded search and CTR for brand name recognition.
• 16:46
  Link building as a proxy for brand awareness

  By strategically building connections and relationships with other sites that cover similar content, you can obtain brand mentions from them. This enables you to build trust signals and reach your ICP without relying solely on self-promotion or biased content on your own site.